If people are Predictably irrational could this mean the end of this blog?

I've been following the author Dan Ariely, he wrote the controversial book Predictably irrational:

"When we make decisions we think we're in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us."

I was greatly intrigued of the book when I read his background:

"As a teenager in Israel, the accidental explosion of a magnesium flare, used to illuminate battlefields, left him severely burned over 70% of his body, and doomed him to years of painful convalescence.

'I was taken out of the standard life,' he said in an interview yesterday. 'I started looking at everything as strange. Why do we hold glasses like this? Why do we give people compliments? Everything was all of a sudden strange. I felt as if I was like a little alien coming and looking at things in a new perspective, and not understanding.'

One of his experiments was on corporate corruption:

"Ariely had subjects solve a set of problems and then report how many they had completed successfully. Then they received money for each correctly answered problem. When given the opportunity to cheat, people lied -- just a little.

Virtuous Thoughts

Later, when subjects were asked to recall as many of the Ten Commandments as they could before reporting on their correct answers -- or, alternatively, to sign a code of honor -- Ariely found they stopped cheating completely.

When the subjects were given tokens that were later exchanged for money -- instead of getting cash outright -- they were twice as likely to cheat.

'In a sense, nothing has changed, but the domain in which they cheated is a step removed from money,' Ariely said. 'It completely released people from their morality shackles and allowed them to cheat much more.'

'I am disturbed by this result because I think it's related to why we see so much corporate cheating,' Ariely said, 'why it's easy to backdate their stock options and why business expenses are easier to cheat on than cash.'

His book was in the top five New York times bestseller list and has received positive reviews.  But what made me take a closer look on his work is purely selfish reasons: if his findings are indeed true how can I apply it in this blog when the whole purpose of this site is towards rationality and truth? What's my chances of surviving? Will people listen to what I have to share?

Well I don't know the answer yet.  But so far so good.  I've just past the one year mark.  Maybe the first step to being rational is to see ourselves as capable of being irrational and once people realize this they go on a little bit of research before buying their dream home and find this blog. 

You can find his blog here 

                "If the facts don't fit the theory, change the facts. "
                                                                   -Albert Einstein