The One Million dollar question

I was looking over some new Reno real estate statistics from Nevada small business' website (for those stat heads out there, this is heaven!).  I was researching for a blog topic.  To no avail.  The creative juices are not cooperating. 

Instead...a thought came along:  A new kind of real estate agent.

This present real estate crisis forced us in the business to take a good look at ourselves and genuinely figure out how we can be better at our profession.  Because we will be weeded out mercilessly if we don't. 

It's beyond marketing or advertising.  Though it's vital for us agents this new change is deeper-- skin deep.  I realize even at the proliferation of the internet age, Real estate agents will always have a job.  Well, that is we do our jobs right.

Through this blog I saw how hungry people are for information.  Information that can be understood, not complicated jargons. 

People are also craving for someone who will guide them with integrity.  We will never admit to it, but we need each other.  People need people to help them make the best real estate decision. 

But the chasm happens between hello and signing the contract.  Can they trust us agents in the biggest financial commitment they are taking?  Do they believe that we have their best interest at heart?

That's the one million dollar question.