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If you want to be successful seller, figure out exactly what you have to sell before you start advertising. People rarely buy houses. They buy hot buttons.
A good rule of thumb in advertising is the more your are specific about your home, the better.
People appreciate ".37 corner lot" than "humongous lot!".
If you have an agent working with you, give her a list of the best features of your one-of-a kind house. This will help you by leaps and bounds. Based from my five year experience, buyers are attracted by pictures and specific details about the home--they appreciate honesty. Avoid puffery. Be proud yet truthful.
Advertising is simple. It's communicating in a clear way the benefits to your buyer.
What are examples of hot buttons?
Here are some examples of hot buttons I've advertised (past clients):
- Remodeled Kitchen
- Upgraded Living Room
- Improved bathrooms
- Views
- Lovely yard or garden
- Walk-in closet
- Patio
- White picket fence
- Home office
- Zoned for great schools
- Community pool
Final Note:
The best ads are masterpieces of understatement. Ideally, you want to describe your property in such a way that it actually delivers more--not less--than the ads promise. No one complains about that.
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