"The external world is remarkably consistent, and yet we blame it for what's going on inside of us."

Once in a while I let my post stray away from real estate.

This one is from Seth Godin (marketing freak / genius):

(Full Post: The Confusion)

"The external world is remarkably consistent, and yet we blame it for what's going on inside of us. People who think the world is going to end always manage to find a new thing that's going to cause it to end. People itching to be bummed out all day long will certainly find an external event that give their emotion some causal cover. The thinking happens long before the event that we blame the thinking on."

And he goes on to say:

"Products are remarkably similar, yet we use their marketing stories as an extension of our self-image and self-esteem. Should a new phone really make you that happy?"

I am a avid student of advertising and marketing, been one for the last five years.  I live and breath Ogilvy's selling wisdom--give facts, test your ideas, "ninety-nine percent of advertising doesn't sell much of anything."

But spending billions of dollars to know what triggers my biochemical circuitry is borderline flagrant:

"Marketers spend billions of dollars identifying common biochemical events, and then they launch products and services with stories that align with those events. As a result, we spend money on external forces in an attempt to heal internal pain. Marketers want the equation to be, "if you buy this, everything will be all right.

I wish it were so easy"

Full Post: The Confusion