Resist The Usual

How to get the best price for your home

By: Joe Salcedo of Chase International Real Estate

“We embrace change and continually challenge tradition. Everything we do reflects the kind of company we are…our internet presence and blogs, the quality and style of our marketing collateral, the genuine enthusiasm of our sales associates and staff, our state-of-the-art offices, our eye to the future. We do business differently. And that gives our clients the edge they deserve.” –Shari Chase

Since 1984, Chase International has been a partner with its clients in selling over $15,000,000,000 worth of homes from Reno to Lake Tahoe. “There is really no magic about it – it is merely patient attention to detail,” says one of Chase’s clients.

1. Our In House Marketing Department uses only first class materials in creating brochures, flyers and postcards. All materials are designed to clearly identify Chase International from all others. Started in 1997, our in-house staff of designers and media experts provide you with over 150 years of combined experience in print, broadcast, and internet promotion.

2. High Quality Photographs: From learning how to use Photoshop to investing in a manual camera with wide-angle, full sensor lens we take pride in how we capture images of your home. Studies have shown that high quality photos are the most important factor in persuading potential buyers to making an appointment. In many cases, we also hire professional photographers.

3. Internet Technology: 84 percent of all buyers begin their real estate transaction online. Started in November 1999, ChaseInternational.com is now rated the most popular website in the Northern NV by Alexa.com with about one thousand plus visitors per day. We’ve sold some of our most expensive listings after buyers first saw it in our website.

4. Market Knowledge: We never underestimate the power of research to understand and profit from market trends. We are able to give you easy access to Reno real estate statistics like Supply and Demand, Existing Home Sales, MSI (months supply of inventory). We also give you historical prices of homes sold & for sale in specific zip codes and communities to help you decide on the best price for your home.

5. Powerful Local Coverage: With offices in Reno, Incline Village, Glenbrook, Zephyr Cove, South Lake Tahoe, Tahoe City, Squaw Valley and Truckee, and an international office in London, we define expertise in local communities having in-depth knowledge of neighborhoods, the price ranges and the people.

6. Targeted Direct Mail: Direct mail works when a well-represented product reaches a receptive audience. We have a client base that’s been developed over 24 years.

7. Public Relations: Depending on your property, we work with a reputable Public Relations firm that develops strategic public outreach campaigns designed to increase interest for your home. Each month, our public relations firm prepares and distributes press releases to the appropriate media on any listing that justifies coverage. Accolades include editorials with the Wall Street Journal, NBC Nightly News, New York Times, Fox Television Network, San Francisco Chronicle and Los Angeles Times.

“Chase International is one of America’s most successful real estate firms” – Wall Street Journal

8. Special Relationship with Realtor.com: With 9 Million visitors per month. Realtor.com is one of the most visited real estate sites in the U.S. Our special relationship makes it possible to be on top of the site’s results with 25 pictures (normal listings get 12 pictures, and seen below your listing.)

9. 24/7 Toll Free information hotline: We attach a 1800 number to our yard signs so prospective buyers can have 24/7 access to information about your home.

10. Brand Recognition : Since 1986, Chase International stands alone. Year after year, Chase gets the highest average price per sales associate in its sales volume and is recognized as the leader in the sale of properties over one million dollars. Our winning philosophy equates to a history of success….yours.

11. Strong Family: One company, one team, one philosophy. Chase has a family of over 225 sales associates supported by a staff of 20 professionals.

12. Exclusive Affiliations: To ensure worldwide exposure for all our properties we have painstakingly built exclusive relationships with…

The Board of Regents: Forming the most influential alliance of luxury brokers ever assembled.

LuxuryRealEstate.com: Forbes magazine rates it as one of the best real estate websites in the world; providing access to over 64,000 for sale properties. Chase listings over $500,000 are updated and promoted daily on 1,561 real estate company websites worldwide. Your property is assured 24/7 exposure on websites most frequently viewed by qualified buyers.

Mayfair International Realty: To respond to the increased traffic of overseas buyers and further provide a marketing platform for our properties to the European investor Mayfair connects to 100 real estate brokerages with 300 offices. All Chase International listings over $250,000 will be showcased on the Mayfair International website, mayfairinternational.com.

Leading Estates of the World: A premier glossy magazine for luxury estates, Chase features its prestigious properties to target affluent clients, two to three times a year. Its circulation includes an exclusive distribution to each member’s private database and distribution to the world’s premier hotels, international airports and bookstores.

Artisan Group: The Artisan Group is a strategic marketing and networking alliance of top real estate companies from San Luis Obispo to the San Francisco Bay Area to Lake Tahoe. Through this alliance, Chase is able to provide top-quality service in an expanded market area and share our Chase listings with agents who are in touch with our primary buyer markets (Northern California).

"The Bottom line is to generate a larger pool of qualified buyers"

Past Accomplishments:

Thunderbird Lodge $60,000,000 (The highest priced residential listing sale in US as of its sale in 1998)

The Bourne Estate $33,000,000 (The Highest priced sale at Lake Tahoe in 2001)

The Pines $32,500,000 (The highest priced sale at Lake Tahoe in 2005)

The Dreyfus Reserve $30,000,000 (The highest priced sale in the nation in 1996)

The Steve Wynn Estate $25,000,000 (In 1998, The highest Incline Village sale)

Shakespeare Pointe $20,000,000 (SOld within 45 days, second highest sale in 1999)

Chateau Perle du Lac $19,995,000 (Highest Lakefront sale in 2006)

Crystal Waters $19,000,000 (Highest Lakefront sale in 2003)

Incline Lakeshore Enclave $17,000,000 (Every amenity a heart could wish for in 2006)

Hobeau Farms $15,000,000 (2,100 acre thoroughbred Horse Farm)

Stonewood $14,995,000 (Highest Lakefront in 2002)

Lakefront Estate Parcel $14,500,000 (Second highest priced Tahoe sale in 2001)

Crystal Harbor Lodge $13,500,000 (Highest East Shore Lakefront sale in 2006)

Lakefront Masterpiece $12,950,000 (100 feet of lake frontage)

The Snoopy Estate $12,500,000 (Third highest in 1999)

“There is no other firm in the area that compares with Chase International. I could never have found more professional and dedicated people to deal with.” - Al Duffield

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